B2C Marketers' Ad-Spending Plans [CHART]
Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results from Catalyst and ClickZ Intelligence demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the e-commerce giant.
In fact, almost one-third (31%) of the B2C marketers surveyed report spending advertising budgets on Amazon. That suggests that Amazon is a more popular advertising vehicle than Pinterest (22%), Twitter (21%) and Snapchat (9%).
What’s clear is that Amazon advertising revenues are ripe for growth: 63% of the respondents said they’re planning to increase their ad budgets for Amazon over the next 12 months. That put Amazon at the forefront of growth plans, ahead of Google (54% increasing), Facebook (53%) and Instagram (47%).
Another potential harbinger of growth? Awareness. Among those not spending advertising budget on Amazon, fully one-third said it was because they’re not aware of the opportunity. Read the rest at MarketingCharts.com.