Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap, according to Interbrand’s annual rankings [PDF]. The report indicates that nine of last year’s top 10 brands remain in the top 10 list this year, with Facebook the newest-comer on the back of an almost 50% jump in brand value.
Falling out of the top 10 was GE, which sat just outside in the 11th position despite a 3% increase in brand value.
Microsoft (+10%) and Coca-Cola (-5%) continued to move in opposite directions, with the former taking over the 3rd spot. Read the rest at MarketingCharts.com.