Archive for October 2017
Top Channels For Female Social Influencers [CHART]
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Read MoreEmail List Segmentation Metrics [CHART]
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.
Read MoreHow Organizations Use Customer Communities [CHART]
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Read MoreSocial Media Channels That Drive B2B Leads & Generate Revenue [CHART]
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Read MoreContent Types That Drive B2B Leads & Generate Revenue [CHART]
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Read MoreChannels That Drive B2B Leads & Revenue [CHART]
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Read MoreWhen To Use JPGs, GIFs & PNGs [INFOGRAPHIC]
This infographic from Who Is Hosting This gives you a quick education on the most common file types used on the web and in which situations it is most appropriate to use them.
Read More24 Cognitive Biases [INFOGRAPHIC]
This poster from YourBias.is explains 24 common cognitive biases that often skew thinking when making a decision.
Read MoreHow Americans Judge Advertisements [CHART]
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Read MoreHuman Analytics [INFOGRAPHIC]
This infographic by the Institute for Corporate Productivity illustrates how companies are using human capital analytics to make decisions about their talent.
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