HubSpot recently released a “2017 Demand Generation Benchmarks Report” focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how CPLs differ by company industry, revenue and size.
Average costs-per-lead are very much dependent on the companies in question and the tactics being used, so it’s important to provide some information about how respondents are going about demand generation.
Here are a few key points to consider before getting to the results:
- Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads;
- The mean average of website visitors per month for these companies is just under 471k, although 60% report fewer than 100k per month; and
- Companies generate, on average, 1,877 leads per month and 1,523 marketing qualified leads (MQLs).
The following section highlights some of the KPIs revealed in the report, sorted across various company types. Read the rest at MarketingCharts.