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Archive for October 23, 2017

Television Advertising Spending, 2016-2021 [CHART]

By David Erickson | October 23, 2017
Chart: TV Ad Spending - 2016-2021

eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.

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Affluent Americans By Generation [CHART]

By David Erickson | October 23, 2017
Chart: Affluent Americans by Generation

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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