October 2017 - e-Strategy Trends

Chart: Bing Network Market Share by Search Volume

The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.

Infographic: Average Cost-Per-Lead By Industry

Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.

This infographic from Koeppel Direct illustrates the rise of live video streaming.

Chart: Frequency of Health and Fitness App Use

Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.

Chart: Most Annoying Things About Email Marketing

24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.

Table: Biometric Device Shipment Growth - 2016-2020

Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.

Chart: Television Cord Cutters - 2016-2021

Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.

eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.