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Archive for October 2017

Ignore Bing At Your Own Peril [CHART]

By David Erickson | October 31, 2017
Chart: Bing Network Market Share by Search Volume

The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.

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Cost-Per-Lead By Industry [CHART]

By David Erickson | October 30, 2017
Infographic: Average Cost-Per-Lead By Industry

Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.

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Live Video Streaming [INFOGRAPHIC]

By David Erickson | October 28, 2017
Infographic: Live Video Streaming

This infographic from Koeppel Direct illustrates the rise of live video streaming. 

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Frequency Of Health & Fitness App Use [CHART]

By David Erickson | October 27, 2017
Chart: Frequency of Health and Fitness App Use

Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.

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Most Annoying Things About Email Marketing [CHART]

By David Erickson | October 26, 2017
Chart: Most Annoying Things About Email Marketing

24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.

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Biometric Device Shipment Growth, 2016-2020 [TABLE]

By David Erickson | October 25, 2017
Table: Biometric Device Shipment Growth - 2016-2020

Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.

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Television Cord Cutters, 2016-2021 [CHART]

By David Erickson | October 24, 2017
Chart: Television Cord Cutters - 2016-2021

Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.

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Television Advertising Spending, 2016-2021 [CHART]

By David Erickson | October 23, 2017
Chart: TV Ad Spending - 2016-2021

eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.

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Affluent Americans By Generation [CHART]

By David Erickson | October 23, 2017
Chart: Affluent Americans by Generation

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.

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YouTube Statistics, 2017 [INFOGRAPHIC]

By David Erickson | October 22, 2017
Infogaphic: 2017 YouTube Statistics

This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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