New data suggests that females are playing mobile games at a higher frequency than males in the US.
Jun Group’s survey found that a slightly higher percentage of females (37%) named games as their favorite type of mobile app than did males (35%).
So why the preference for gaming among women? A plurality of female respondents, 37%, told Jun Group that they played mobile games because they found them relaxing. That was more than the number who played primarily to pass the time (32%), or because they found them fun or exciting (21%).
Other research supports the idea that women find mobile games more indispensable than men. A poll of US internet users conducted by marketing research firm AudienceProject in the first half of 2017 asked respondents to name three apps they could not do without. While 6% of women named Candy Crush Saga, games were completely absent from the top 10 list of essential apps for men.
Candy Crush’s favored position among women may not come as a huge surprise. According to Newzoo, the red-hot game generated more revenues than any other game on Apple’s iOS in the US in July 2017, a reflection of its widespread popularity. Read the rest at eMarketer.