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Gamers Favorite Mobile App Categories By Gender [TABLE]

By David Erickson | September 29, 2017

Table: Gamers Favorite Mobile App Categories By Gender

New data suggests that females are playing mobile games at a higher frequency than males in the US.

Jun Group’s survey found that a slightly higher percentage of females (37%) named games as their favorite type of mobile app than did males (35%).

So why the preference for gaming among women? A plurality of female respondents, 37%, told Jun Group that they played mobile games because they found them relaxing. That was more than the number who played primarily to pass the time (32%), or because they found them fun or exciting (21%).

Other research supports the idea that women find mobile games more indispensable than men. A poll of US internet users conducted by marketing research firm AudienceProject in the first half of 2017 asked respondents to name three apps they could not do without. While 6% of women named Candy Crush Saga, games were completely absent from the top 10 list of essential apps for men.

Candy Crush’s favored position among women may not come as a huge surprise. According to Newzoo, the red-hot game generated more revenues than any other game on Apple’s iOS in the US in July 2017, a reflection of its widespread popularity. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics, Video Games and tagged Gamers, Gaming, Gaming Apps, Gender, Media Marketing, Men, Mobile Apps, Mobile Apps Marketing, Mobile Gaming, Mobile Social, Music Apps, Music Marketing, News Apps, Social Media Apps, Travel Apps, Travel Marketing, Utility Apps, Women

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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