US Social Media Account Penetration By Age [TABLE]
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram. Teens have not abandoned Facebook, but the time and emotional energy they spend on it has declined. And Facebook penetration among US teens is on a slightly downward trajectory.
Underlying teens’ extensive use of smartphones for social networking is the scope of their overall engagement with social media. eMarketer estimates that 70.8% of 12- to 17-year-olds in the US will use social networks at least once a month this year.
As with smartphone penetration, the proportion of teens counted as social network users varies depending on the exact age group a survey employs. In Deloitte polling conducted online in November 2016, 93% of 14- to 19-year-olds in the US identified themselves as social network users. Read the rest at eMarketer.