Video Advertising Targeting Methods [CHART]
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year, according to the company’s latest quarterly update [PDF]. That’s up from the past few quarters, although other targeting options remain more popular.
Indeed, all of the campaigns running on the platform used demographic targeting, as they have since the beginning of last year.
Geographic targeting was the next-most popular form, used by 86% of digital video campaigns on the platform. Demo and geo targeting have been the two most popular since the second quarter of last year.
Among behavioral targeting segments, Auto and Demo were the most commonly-used this past quarter, followed by Lifestyle and Shopping & Retail. Read the rest at MarketingCharts.com.