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Archive for August 2017

Top Data-Driven Marketing Objectives [CHART]

By David Erickson | August 31, 2017
Chart: Top Data-Driven Marketing Objectives

The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.

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Non-White American Citizens By Age [CHART]

By David Erickson | August 30, 2017
Chart: Non-White American Citizen by Age

48.9% of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone.

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Best & Worst Customer Experience Attributes [CHART]

By David Erickson | August 29, 2017
Chart: Best & Worst Customer Experience Attributes

Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.

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Engineers' Information Sources During Buying Cycle [CHART]

By David Erickson | August 28, 2017
Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

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Most Popular Apps For 18-34 Year-Olds [CHART]

By David Erickson | August 25, 2017
Chart: Most Popular Apps - 18-34 Year-Olds

There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.

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Mobile Search Eclipses Desktop Search [INFOGRAPHIC]

By David Erickson | August 24, 2017
Infographic: Mobile vs Desktop Search Traffic

The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.

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Employee Social Media Advocacy [INFOGRAPHIC]

By David Erickson | August 23, 2017
Infographic: Employee Social Media Advocacy

This infographic by Social Reacher illustrates the power of engaging your employees in social media advocacy. 

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Millennials' Frequency Of Podcast Listening [CHART]

By David Erickson | August 22, 2017
Chart: Millennials Frequency of Podcast Listening

Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.

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Frequency Of Millennials' Snapchat Use [TABLE]

By David Erickson | August 21, 2017
Table: Frequency Of Millennials' Snapchat Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Frequency Of Millennials' Instagram Use [TABLE]

By David Erickson | August 18, 2017
Table: Frequency Of Millennials' Instagram Use

According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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