B2B marketers place a high value on obtaining an email address, and with good reason. According to Salesforce’s “2016 State of B2B Marketing”4 report, 79% of B2B marketer agree that email marketing is core to their business, and 52% plan to increase their email marketing investments.
Obtaining email addresses is a critical step toward effective contact management. Without a detailed understanding of the total audience size, marketers have no way to judge market penetration or determine how many emails they need to acquire. Get the Salesforce Report.