Email is among the most powerful marketing channels available, but as brands work to grow their email lists, they’re finding that the most effective tactics can also be some of the most difficult to rely on.
A March 2017 survey of marketing professionals worldwide from digital marketing research firm Ascend2 showed 42% of respondents said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
But that doesn’t mean content marketing is innately challenging. Marketers may simply not have the time or manpower to work on it in-house.
In fact, according to separate data from digital asset management company Widen Enterprises, 43% of US creative and marketing professionals surveyed said that having enough bandwidth to create content is the top content marketing challenge. Read the rest at eMarketer.