Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa’s potentially disruptive force in retail and for brands. But where do we stand now? New research from comScore shows that shopping-related activities remain fairly limited, though 1 in 6 households with Smart Speakers are using them to find local businesses.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions (60%), weather (57%) and streaming music (54%). Read the rest at MarketingCharts.com.