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Archive for July 2017

Frequency Of Smartphone Voice Input Use [CHART]

By David Erickson | July 31, 2017
Chart: Frequency Of Smartphone Voice Input Use

US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.

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Life Of A Social Media Manager [INFOGRAPHIC]

By David Erickson | July 29, 2017
Infographic: Life Of A Social Media Manager

This infographic by Meltwater illustrates the many duties and roles of a social media manager. 

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Customer Experience Responses [CHART]

By David Erickson | July 28, 2017
Chart: Consumer Experience Responses

In a reversal from past research consumers are more likely to share good experiences than bad ones.

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Use Of Voice Search On TV [CHART]

By David Erickson | July 27, 2017
Chart: Use Of Voice Search On TV

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV?

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Email Is The Most Important Piece Of B2C Data [CHART]

By David Erickson | July 26, 2017
Chart: Most Valuable B2C Customer Identification Data

B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.

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Importance Of Email To B2B Marketers [CHART]

By David Erickson | July 25, 2017
Chart: Importance Of Email To B2B Marketing

B2B marketers place a high value on obtaining an email address, and with good reason. This chart shows by how much.

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Top App Installation Marketing Methods [CHART]

By David Erickson | July 24, 2017
Chart: Top App Installation Marketing Methods

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.

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Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]

By David Erickson | July 22, 2017
Chart: Top Referrers Of Mobile Traffic After Facebook And Google

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.

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Consumer Attitudes Toward Brands' Social Media Behavior [CHART]

By David Erickson | July 21, 2017
Chart: Consumer Attitudes Toward Brands' Social Media Behavior

Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.

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Ad-Blocking Use, 2014-2018 [CHART]

By David Erickson | July 20, 2017
Chart: Ad-Blocking Use - 2014-2018

More than a quarter of US internet users will block ads this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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