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Archive for June 14, 2017

US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

By David Erickson | June 14, 2017
Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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