According to eMarketer’s latest report, “Digital Transformation 2017: Disrupting ‘Business as Usual,’” most executives believe that digital transformation is necessary, although it is not always obvious what digital transformation is—or how to approach it.
In fact, many executives can’t even agree on their company’s definition of digital. “If you put 20 [executives] in a room and ask them to define ‘digital,’ you are guaranteed to get 20 different answers,” said Anand Eswaran, corporate vice president of Microsoft Services and Microsoft Digital.
November 2016 research from PricewaterhouseCoopers (PwC) also highlighted the discrepancy in companies’ definitions of digital. More than three in 10 business and IT executives said digital refers to all technology innovation-related activities. Read the rest at eMarketer.