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Archive for June 2017

Consumer Attitudes Toward Spending vs Saving Money [CHART]

By David Erickson | June 30, 2017
Chart: Attitudes Toward Saving vs Spending

Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.

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B2B Digital Marketing Priorities [CHART]

By David Erickson | June 29, 2017
Chart: B2B Digital Marketing Priorities

Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.

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Cell-Phone Only Households [CHART]

By David Erickson | June 28, 2017
Chart: Cell Phone Only Households

American households are continuing to abandon their landlines and go wireless-only.

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Average Revenue Per User For Top Social Channels [CHART]

By David Erickson | June 27, 2017
Chart: Average Revenue Per User For Social Sites

Google raked in almost $7 per monthly active user from advertising on its sites.

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Email Innovation [CHART]

By David Erickson | June 26, 2017
Chart: Email Innovation

Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.

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YouTube Channel Optimization [INFOGRAPHIC]

By David Erickson | June 24, 2017
Infographic: Youtube Channel Optimization

This infographic from WeAreTop10 illustrates how to optimize your YouTube channel for best performance. 

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Virtual Reality Users, 2016-2019 [CHART]

By David Erickson | June 23, 2017
Chart: Virtual Reality Users - 2016-2019

Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.

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Augmented Reality Users, 2016-2019 [CHART]

By David Erickson | June 22, 2017
Chart: Augmented Reality Users - 2016-2019

In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.

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Use Of Sharing Economy Services [TABLE]

By David Erickson | June 21, 2017
Table: Use Of Sharing Economy Services

Millennials participate in many aspects of the sharing economy at a greater level than older respondents.

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Why People Won't Buy VR Headsets [TABLE]

By David Erickson | June 20, 2017
Table: Why People Won't Buy VR Headsets

Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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