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Archive for May 2017

Effective Email List Growth Tactics [CHART]

By David Erickson | May 19, 2017
Chart: Email List Growth Tactics

Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.

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Expectations Consumers Have For Brands Taking Social Stands By Generation [CHART]

By David Erickson | May 18, 2017
Chart: Expectations Of Brands Taking Social Stands

Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.

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Consumer Trust In News Sources [CHART]

By David Erickson | May 17, 2017
Chart: Consumer Trust in News Sources

Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.

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Newspaper Readership By Platform [CHART]

By David Erickson | May 16, 2017
Chart: Newspaper Readership by Platform

Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.

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Reputations Of Professions [CHART]

By David Erickson | May 15, 2017
Chart: Reputation Of Professions

When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.

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Why People Quit Watching Streaming Videos [CHART]

By David Erickson | May 12, 2017
Chart: Video Viewing Exits Due To Streaming I

Video streaming quality issues continue to be a big problem for the advertising and media industries.

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Frequency Of Snapchat Use By Age [TABLE]

By David Erickson | May 11, 2017
Table: Frequency of Snapchat Use by Age

Some 78% of high school and college student respondents said they use Snapchat on a daily basis.

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Global Hotel Budget Priorities [CHART]

By David Erickson | May 10, 2017
Chart: Global Hotel Budget Priorities

More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,

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Average Time Spent Per Day On Mobile Internet, 2015-2019 [CHART]

By David Erickson | May 9, 2017
Chart: Average Time Spent On Mobile Internet

Americans are spending more time within mobile apps and less time within mobile browsers.

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Teen Mobile Activities [CHART]

By David Erickson | May 8, 2017
Chart: Teen Mobile Activities

Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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