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Snapchat Users By Age [CHART]

By David Erickson | May 31, 2017

Chart: Snapchat Users By Age

Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier, according to comScore’s latest Cross-Platform Future in Focus report. The report indicates that 53.4% of the platform’s audience was aged 18-34 in December 2016, down from 76% a year earlier, though that remains the heaviest youth skew of the various platforms measured.

The biggest change has been in the share of audience held by 18-24-year-olds, which dropped from almost half (46.8%) in December 2015 to less than one-third (28.5%) a year later. The 45-54 and 55-64 brackets had the biggest gains in Snapchat user share, collectively growing from 11.2% of the audience to 25.9% share.

In other words, there are almost as many 45-64-year-olds using Snapchat as there are 18-24-year-olds. Read the rest at MarketingCharts.com.

Posted in Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Mobile Marketing, Nice Finds, Social Media Marketing, Video Marketing and tagged Mobile Apps, Mobile Messaging, Mobile Social, Mobile Video, Snapchat, Social Video

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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