B2B buyers are, in large part, willing to share their name, company and email address in exchange for content (95%), and even their job title or industry (85%), per results from a Demand Gen Report (DGR) study. But getting them to divulge their phone number is a different story, as just one-third of respondents reported a willingness to do so for content. Still fewer are prepared to disclose their budget, purchase timing and annual revenue (18%).
This may explain low form completion rates, which hover around the 17% mark based on 11 fields (and presumably including some of the above data that buyers are unwilling to share).
In alignment with the DGR survey results, another report concerning B2B marketing data found that it was common for key data such as revenue, employee and industry info and phone numbers to be missing. Read the rest at MarketingCharts.com.