Video streaming quality issues continue to be a big problem for the advertising and media industries. Whether they’re caused by problems with slow internet connections, or high demand for streaming video content during peak periods, the continued troubles are turning off viewers and causing headaches for media executives.
Finding evidence of video viewers’ distaste for bad-quality video isn’t difficult. The latest example comes from a Q1 2017 study released by video performance and analytics firm Mux.
According to the company’s investigation of US digital video viewers who stopped watching videos due to various streaming issues, about 85% said they gave up because the load time took too long, while a nearly identical percentage said stalling and the dreaded problem of “rebuffering” caused them to end their viewing session. Read the rest at eMarketer.