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Google Ranking Factors For Desktop Search [CHART]

By David Erickson | May 1, 2017

Chart: Top Google Desktop Search Ranking Factors

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says Searchmetrics in releasing its latest annual search rankings study.

Still, it’s important to understand overall trends and general rankings factors, with this year’s final industry-wide edition indicating that “the most important ranking factor is content that is perfectly aligned to the user intention, together with an optimized page architecture.”

In other words, user signals – such as click-through rate – are tremendously important as a general search rankings factor. A new element introduced this year – content relevance – reflects a “dynamic between individual content relevance and user intent,” while technical factors are considered still a “prerequisite” for high rankings. Read the rest at MarketingCharts.com.

Posted in Consumer Behavior, Link Building, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing, Web Development, Website Analytics, Website Design and tagged Bounce Rates, Click-Through Rates, Content Optimization, Facebook, Google, Image Optimization, Pinterest, SSL, Technical SEO, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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