Archive for May 2017
Snapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read MoreWhat Information B2B Buyers Give Up For Content [CHART]
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Read More2017 Internet Trends [VIDEO & PRESENTATION]
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Read MoreSnapchat For Marketing [INFOGRAPHIC]
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Read MoreSocial Media Posting Frequency [INFOGRAPHIC]
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
Read MoreVoice-Enabled Speaker Market Share [CHART]
While still far from mass adoption, virtual assistants are becoming more widely used by Americans.
Read MoreVideo Advertising Spending [CHART]
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Read MoreAverage Time Spent Per Day With Major Media [CHART]
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreDevices Through Which People Watch TV [CHART]
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
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