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Archive for May 2017

Snapchat Users By Age [CHART]

By David Erickson | May 31, 2017
Chart: Snapchat Users By Age

Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.

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What Information B2B Buyers Give Up For Content [CHART]

By David Erickson | May 30, 2017
Chart: What B2B Buyers Exchange for Content

B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.

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2017 Internet Trends [VIDEO & PRESENTATION]

By David Erickson | May 29, 2017

Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.

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Snapchat For Marketing [INFOGRAPHIC]

By David Erickson | May 28, 2017
Infographic: Snapchat For Marketing

This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.

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Social Media Posting Frequency [INFOGRAPHIC]

By David Erickson | May 27, 2017
Infographic: Social Media Posting Frequency

This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.

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Voice-Enabled Speaker Market Share [CHART]

By David Erickson | May 26, 2017

While still far from mass adoption, virtual assistants are becoming more widely used by Americans.

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Video Advertising Spending [CHART]

By David Erickson | May 25, 2017
Chart: Video Ad Spending

US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.

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Average Time Spent Per Day With Major Media [CHART]

By David Erickson | May 24, 2017
Chart: Average Daily Time With Major Media

Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.

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Preferred Sources For Finding Local Products & Services [TABLE]

By David Erickson | May 23, 2017
Chart: Preferred Sources For Finding Local Products and Services

Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.

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Devices Through Which People Watch TV [CHART]

By David Erickson | May 22, 2017
Chart: Devices For Watching TV

An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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