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Archive for April 2017

Dormant Email Subscribers By Industry [CHART]

By David Erickson | April 20, 2017
Dormant Email Subscribers By Industry

The majority of email subscribers tend to be inactive.

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Data-Driven Personalization [CHART]

By David Erickson | April 19, 2017
Chart: Marketing Data-Driven Personalization

Marketers are in the process of implementing personalization strategies at their organizations.

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Millennials' Interest In Branded Chatbots [CHART]

By David Erickson | April 18, 2017
Chart: Millennial Interest in Branded Chatbots

Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.

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Use Of Artificial Intelligence For Retail Marketing [CHART]

By David Erickson | April 17, 2017
Chart: Artificial Intelligence For Retail Marketing

About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.

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Online Reviews & Ratings [INFOGRAPHIC]

By David Erickson | April 15, 2017
Infographic: Online Reviews

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

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Top Digital Experience Goals For 2017 [CHART]

By David Erickson | April 14, 2017
Chart: Top Digital Experience Goals for 2017

Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.

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Top Product Launch Communications Channels [CHART]

By David Erickson | April 13, 2017
Chart: Top Product Launch Communication Channels

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.

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Top Sources Of New Customers For Local Businesses [CHART]

By David Erickson | April 12, 2017
Chart: Sources of New Customers for Local Businesses

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.

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Most Influential Consumer Trends For The Next 10 Years [CHART]

By David Erickson | April 11, 2017
Chart: Most Influential Consumer Trends in Next 10 Years

The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.

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Design's Effect On Marketing [CHART]

By David Erickson | April 10, 2017
Chart: Design Effect On Marketing

Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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