Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition, says Adobe in its State of Create: 2016 report. In fact, 7 in 10 adults also agree that they would be more loyal to a brand that has good design, per the survey’s findings.
The report is based on a survey of more than 5,000 adults (18+) across the following 5 markets: US; UK; Germany; France; and Japan. The results show that design’s perceived impact on customer acquisition and retention is higher in the US than in those other markets, with Japan an outlier on the basis of considerably lower influence attributed to good design.
For example, in the US 62% of respondents agreed that they judge companies based on the design quality of their marketing materials. But in Japan, just 27% agreed. Likewise, while a majority (55%) of US respondents said they would not purchase from a brand if its website or mobile experience is poorly designed, just 35% of respondents in Japan agreed. Read the rest at MarketingCharts.com.