Media Consumption Of Generation V & Young Millennials [TABLE]
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016—lower than the rate for teens and most adults, but substantial for a cohort that includes babies.
Naturally, usage is more common among older kids. In a May 2016 survey by KidSay among 8- to 11-year-olds, 51.0% of boys and 45.7% of girls said they use the internet “many times a day.” Another 15.2% of boys and 23.1% of girls reported using it once a day.
Even in the mobile era, significant numbers of kids go online via computer. In its latest “Total Audience Report,” covering Q2 2016, Nielsen identified 26% of 2- to 11-year-olds as at-least-monthly users of the internet via desktop/laptop computers. Read the rest at eMarketer.