Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

SMBs' Use Of Social Media By Platform [CHART]

By David Erickson | March 31, 2017

Chart: SMB Use Social Media Platforms

The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow, according to new data released by BIA/Kelsey. In its latest survey of 1,000 SMBs, more than three-quarters (77.6%) reported using social media to promote their businesses, up from 73.2% last year.

Facebook continues to be the leading platform by a wide margin, with almost half (45%) of SMBs surveyed saying they have a Facebook Page. In a nod to Facebook’s fast-growing advertising revenues (more than 3 million active advertisers as of Q1), the survey found slightly more SMBs using Facebook ads (25%) than maintaining a presence on LinkedIn (24.2%) and Twitter (23.9%).

Those results bring to mind recent data from The Temkin Group, in which consumers said they were more likely to visit company pages on Facebook on a daily basis than to read or update their own accounts on other social platforms. Read the rest at MarketingCharts.com.

Posted in Advertising, Blog Marketing, Consumer Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Advertising, Social Media Marketing, Technographics, Video Marketing, Visual Communications and tagged Blogging, Facebook, Facebook Advertsing, Facebook Video, Google, Instagram, LinkedIn, Mobile Apps, Mobile Social, Pinterest, Promoted Tweets, SMBs, Snapchat, Twitter, Twitter Advertising, Twitter Video

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2017
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb   Apr »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube