Why Consumers Flag Promo Emails As Spam [CHART]
In a survey of 1,361 US adults from Fluent and Litmus, a leading two-thirds of respondents reported having unsubscribed from a brand’s promotional emails due to receiving too many or irrelevant emails. In fact, this was an even more common reason for subscribing than losing interest in the brand (reported by 65%).
What’s interesting to see is that these same frustrations will lead many consumers to report promotional emails as spam. Indeed, 57% reported having done so due to a brand sending either irrelevant or too-frequent emails. That was again a bigger reason for marking emails as spam than the recipient not knowingly or willingly having subscribed to receive the emails (51%). Read the rest at MarketingCharts.com.
[…] These days, people might put your content to spam even after willingly subscribing to the list. A recent study shows that 57% of the people mark a sender as spam if receive too many emails from them or receive […]
[…] one study shows that 57% of people who receive a cold email think it is spam without even opening the […]
[…] If it is not valuable to the subscribers, the odds of being tagged as spam are high. A survey by Litmus-Fluent found out that 57% of the respondents report emails as spam when they are irrelevant or too […]
[…] Studies show 57% of people say getting too many emails from a sender or receiving irrelevant messages causes them to mark the content as spam. […]
[…] Studies show 57% of people say getting too many emails from a sender or receiving irrelevant messages causes them to mark the content as spam. […]