Effectiveness Of B2B Content By Social Channel [CHART]
The vast majority (86%) of B2B marketers invest in social media marketing, and a slight majority (52%) feel that social media is very important to their organization’s marketing efforts, according to a new report from Regalix. While LinkedIn (89%) and Twitter (78%) are considered the most effective social media platforms, some types of content work better on Facebook.
As part of the global survey of 342 B2B marketers, Regalix asked respondents to indicate how 11 different content types worked across Facebook, Twitter and LinkedIn. Read the rest at MarketingCharts.com.