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Archive for March 2017

SMBs' Use Of Social Media By Platform [CHART]

By David Erickson | March 31, 2017
Chart: SMB Use Social Media Platforms

The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.

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Top B2B Marketing Channels [CHART]

By David Erickson | March 30, 2017
Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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Average US Household Size, 1947-2016 [CHART]

By David Erickson | March 29, 2017 | 1
Chart: Average US Household Size - 1947-2016

Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau.

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How People React To Spam [CHART]

By David Erickson | March 28, 2017
How People React To Spam

Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).

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How People Find Their Favorite TV Shows

By David Erickson | March 27, 2017
Chart: How People Find Their Favorite TV Shows

Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.

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IKEA Customer Store Traffic [HEATMAP]

By David Erickson | March 26, 2017
Heatmap: IKEA Customer Store Traffic

This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.

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Billboard Eyetracking [HEATMAP]

By David Erickson | March 25, 2017
Billboard Eyetracking Heatmap

This heatmap tracks what viewers of this German billboard focus on.

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Why American Mothers Love Their Brands [CHART]

By David Erickson | March 24, 2017
Chart: Why American Mothers Love Their Brands

For most American mothers, brand loyalty is all about quality and consistency.

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Digital Transformation Priorities [CHART]

By David Erickson | March 23, 2017

Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.

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Chief Digital Officer's Ideal Experience [CHART]

By David Erickson | March 22, 2017
Chart: Chief Digital Officer Experience

45% of executives worldwide said a Chief Digital Officer should have a technology background.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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