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Mobile Notification Benchmarks [CHART]

By David Erickson | February 16, 2017

Chart: Mobile Notification Benchmarks

Push notifications have been credited with driving higher app engagement and retention rates, but how many app users actually opt-in to these messages? A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.

One of the interesting findings to emerge from the research is that opt-in rates are higher on Android than iOS apps. On average, 59% of users opt-in to push notifications on Android devices, compared to 40% on iOS devices. The analysts note that this is likely a function of the way permission is sought on the operating systems.

Looking at various app verticals, the study demonstrates that for Android apps, push notification opt-in rates are higher for the medial and health and fitness (71%), food and beverage (66%), utility (66%) and B2B and finance (65%) verticals, while lowest for the education (52%) and gaming (51%) verticals. Read the rest at MarketingCharts.com.

Posted in B2B Marketing, Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Beverage Marketing, Education Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Fitness Apps, Fitness Marketing, Food Marketing, Gaming, Health Care Marketing, Hospitality Marketing, mCommerce, Media Marketing, Mobile Apps, Mobile Games, Mobile Notifications, Mobile Social, Restaurant Marketing, Retail Marketing, Transportation Marketing, Travel Marketing, Video Game Marketnig

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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