Most Annoying Aspects Of B2C Marketing Emails [CHART]

Chart: Most Annoying Aspects Of Email Marketing

While there’s been some talk of the death of email at the hands of social media, research has shown that B2C email is doing just fine. Now, a new survey from Adobe shows that among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.

Indeed, almost half of Millennials (18-34) said that they check their email while still in bed in the morning, with this up 36% year-over-year.

Email use may be going up due to an increased reliance on smartphones: respondents reported being more likely to regularly check email on a smartphone (84%) than on a desktop or laptop (72%). Moreover, smartphones have almost caught up to computers as the primary device used to check work email (45% and 49%, respectively), while having already overtaken computers for person email (63% vs. 29%). Read the rest at