While there’s been some talk of the death of email at the hands of social media, research has shown that B2C email is doing just fine. Now, a new survey from Adobe shows that among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
Indeed, almost half of Millennials (18-34) said that they check their email while still in bed in the morning, with this up 36% year-over-year.
Email use may be going up due to an increased reliance on smartphones: respondents reported being more likely to regularly check email on a smartphone (84%) than on a desktop or laptop (72%). Moreover, smartphones have almost caught up to computers as the primary device used to check work email (45% and 49%, respectively), while having already overtaken computers for person email (63% vs. 29%). Read the rest at MarketingCharts.com.