According to August 2016 polling by Econsultancy and marketing technology solutions firm Red Eye, A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide. It was one of three forms of conversion optimization currently used by a majority of respondents, along with online surveys and copy optimization.
Respondents did report big plans for doing more to optimize conversions, however. More than half planned to use website personalization in the future, and more than 40% said they had plans to use event-triggered emails, segmentation and customer journey analysis. Read the rest at eMarketer.