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Archive for February 2017

Chief Communications Officers' Areas Of Focus [CHART]

By David Erickson | February 28, 2017
Chart: Areas Increasing Focus for CCOs

More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.

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Email Marketing Competitive Analysis Tactics [CHART]

By David Erickson | February 27, 2017
Chart: Email Marketing Competition Analysis Tactics

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.

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Video Emails [CHART]

By David Erickson | February 26, 2017
Chart: Video Emails

Email marketers tend to rely on animated GIFs to get their video messages moving.

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Ad Formats Preferred By SMBs [CHART]

By David Erickson | February 25, 2017
Chart: Primary Ad Formats fo SMBs

More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.

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Internet Of Things Data & Analytics Challenges [CHART]

By David Erickson | February 24, 2017
Chart: IoT Data and Analytics Challenges

A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.

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Obstacles To Virtual Reality Development [CHART]

By David Erickson | February 23, 2017
Table: Obstacles To Virtual Reality Development

Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.

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Augmented Reality vs Virtual Reality [CHART]

By David Erickson | February 22, 2017
Chart: Augmented Reality vs Virtual Reality

US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.

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Twitter Users By Device, 2015-2020 [CHART]

By David Erickson | February 21, 2017
Chart: Twitter Users By Device

More than 52 million people in the US will use Twitter on a monthly basis.

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International Respect For Donald Trump [CHART]

By David Erickson | February 20, 2017
Chart: International Respect For Donald Trump

But only 29% of US adults think leaders of other countries respect President Donald Trump, according to a new Gallup poll.

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Top Conversion Rate Optimization Methods [CHART]

By David Erickson | February 19, 2017
Chart: Conversion Rate Optimization Methods

A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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