Time Spent On Mobile Web vs Apps [CHART]
This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year. In contrast, they’ll only surf the mobile web on their phones for 19 minutes a day, a decline of 2 minutes from last year. In other words, apps will account for 86% of adults’ nonvoice smartphone time this year, with the mobile web accounting for just 14%.
In addition to productivity and news apps, video continues to be a key driver of mobile, specifically smartphone, usage. Video time on mobile devices overtook that on desktop last year. This year, video consumption on smartphones will exceed that on tablets. American adults will consume video on their smartphones for an average of 15 minutes a day. That figure will steadily increase through 2018, as video consumption on desktop declines slightly. Read the rest at eMarketer.