For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report.
Looking specifically at this past quarter (Q2), the report indicates that email volume was highest on Thursday, when 20% of emails were sent. That was twice as many emails as were sent on Sunday (10%), with Saturday also lagging in email volume (11%).
Interestingly, though, that high volume did not have a negative effect on email engagement. By contrast, open rates were highest on Thursdays (16%), as were unique click rates (2%) and click-to-open rates (12.2%). Read the rest at MarketingCharts.com.