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Article Sharing By Social Network [CHART]

By David Erickson | January 16, 2017

Chart: Article Sharing By Social Network

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook’s dominance as a social sharing destination has grown over the past couple of years.

Indeed, Facebook’s 90.2% share of shares (pun intended) is up from 81.9% of shares the last time Fractl and BuzzSumo conducted the study, in 2014.

The only other social platform of the 5 major ones studied to show an increase is LinkedIn, which climbed only a modest amount, from 2.2% to 2.5% of shares.

That was good enough to overtake other declining platforms, though. In this latest study, Google+ captured just 0.3% of shares of the 1 million most-shared articles on social media, plummeting from 4.3% in the 2014 study, which looked at the January-June period. LinkedIn also surpassed Pinterest, which fell from 3% of shares in the 2014 study to 0.9% in this new edition. Read the rest at MarketingCharts.com.

Posted in Consumer Behavior, Content Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing and tagged Facebook, Google, LinkedIn, Pinterest, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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