An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook’s dominance as a social sharing destination has grown over the past couple of years.
Indeed, Facebook’s 90.2% share of shares (pun intended) is up from 81.9% of shares the last time Fractl and BuzzSumo conducted the study, in 2014.
The only other social platform of the 5 major ones studied to show an increase is LinkedIn, which climbed only a modest amount, from 2.2% to 2.5% of shares.
That was good enough to overtake other declining platforms, though. In this latest study, Google+ captured just 0.3% of shares of the 1 million most-shared articles on social media, plummeting from 4.3% in the 2014 study, which looked at the January-June period. LinkedIn also surpassed Pinterest, which fell from 3% of shares in the 2014 study to 0.9% in this new edition. Read the rest at MarketingCharts.com.