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Archive for December 2016

23% Of Americans Have Shared Fake News [CHART]

By David Erickson | December 22, 2016
Chart: Americans Sharing Fake News

Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.

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71% Of Americans Report Seeing Fake News [CHART]

By David Erickson | December 21, 2016
Chart: Frequency With Which Americans See Fake News

Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.

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84% Of Americans Confident They Can Recognize Fake News [CHART]

By David Erickson | December 20, 2016
Chart - Fake News Confusing Americans

Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.

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88% Of Americans Say Fake News Causes Confusion [CHART]

By David Erickson | December 19, 2016
Chart - Fake News Confusing Americans

64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.

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American WhatsApp Users, 2014-2020 [CHART]

By David Erickson | December 18, 2016
Chart: US WhatsApp Users - 2014-2020

About 5.6 million more people have gotten on board with WhatsApp.

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Top Reasons For Creating Thought Leadership Content [CHART]

By David Erickson | December 17, 2016
Chart: Top Purposes For Creating Thought Leadership Content

47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.

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Most Common On-Site SEO Problems [CHART]

By David Erickson | December 16, 2016
Chart: Common On-Site SEO Problems

6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.

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Generation X Purchase Influences, 2014 & 2016 [CHART]

By David Erickson | December 15, 2016
Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

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Most In-Demand Analytics Skills [CHART]

By David Erickson | December 14, 2016
Chart: Most In-Demand Analytics Skills

Data analytics is perceived to be the most difficult skill to find when building marketing teams.

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Social Media Post Content by Age [TABLE]

By David Erickson | December 13, 2016
Table: Social Media Post Content by Age

More than 3 in 4 American adults engage in social media in some way.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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