Pre-Suasion: Preparing For Persuasion [INFOGRAPHIC]

This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message. (via Skyline Offices.)

Watch Cialdini discuss his research in this lecture before the RSA.

Infographic: Pre-Suasion