December 2016 - e-Strategy Trends

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.

Chart: Effective B2B Sales Content Types

48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.

Table: Americans' Historic Touchstones By Political Party

The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.

Table: Americans' Historic Touchstones By Race

Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

Table: Americans' Historic Touchstones by Generation

Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.

This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.

Chart: Audience Retention Rates by Length of Podcast

Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.