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Archive for December 2016

B2B AdWords ROI For 6 Industries [CHART]

By David Erickson | December 31, 2016
Chart: B2B AdWords ROI by Industry

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.

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Effective B2B Sales Content Types [CHART]

By David Erickson | December 30, 2016
Chart: Effective B2B Sales Content Types

48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.

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Americans' Historic Touchstones By Political Party [TABLE]

By David Erickson | December 29, 2016
Table: Americans' Historic Touchstones By Political Party

The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.

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Americans' Historic Touchstones By Race [TABLE]

By David Erickson | December 28, 2016
Table: Americans' Historic Touchstones By Race

Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.

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American Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]

By David Erickson | December 27, 2016
Map: Empire Popularity In US

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

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Americans' Historic Touchstones By Generation [TABLES]

By David Erickson | December 27, 2016
Table: Americans' Historic Touchstones by Generation

Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.

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Pre-Suasion: Preparing For Persuasion [INFOGRAPHIC]

By David Erickson | December 26, 2016
Infographic: Pre-Suasion

This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.

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Audience Retention Rates by Length of Podcast [CHART]

By David Erickson | December 25, 2016
Chart: Audience Retention Rates by Length of Podcast

Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.

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Local Radio Newscast Completion Rates by Duration [CHART]

By David Erickson | December 24, 2016
Chart: Local Newscast Completion Rates by Duration

There is a sharp drop off in newscast listening when a cast exceeds five minutes.

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Who The Public Blames For Spread Of Fake News [CHART]

By David Erickson | December 23, 2016
Chart: Responsibility For Fake News

Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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