November 2016 - Page 2 of 4 - e-Strategy Trends

Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).

More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

This infographic by Mediakix illustrates the most popular types of videos on YouTube.

Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.

More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.

86% of US B2B companies offered an online website as a purchasing channel to B2B buyers.

More than half of internet users are addicted to their digital devices—and it’s most common among younger users.

65% of internet users worldwide watched some type of video-on-demand, including both short-form and long-form content, in September 2015.

Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

Archive for November 2016