Triggered Email Adoption & Response Rates [CHART]
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all email-driven revenues, per a Yes Lifecycle Marketing analysis of 24 billion emails deployed using the Yesmail360 platform.
The above-average performance for triggered emails has been shown repeatedly in quarterly Epsilon studies that have identified high open and click rates for these emails. For its part, the Yesmail study examines the use of various triggered campaigns by brands, as well as the response rates generated by those emails. Read the rest at MarketingCharts.com.