Young Americans are “less enthusiastic” about the news than their older counterparts, and are less voracious consumers of news, according to a report [PDF] from the Pew Research Center and the John S. and James L. Knight Foundation. Just 27% of 18-29-year-olds reported following news all or most of the time, about one-third of the proportion of adults aged 65 and older (77%).
Moreover, only 1 in 10 18-29-year-olds say they trust the information from the national media a lot, compared to 24% of those 65 and up. And the oldest respondents (65+) are more than three times as likely as the youngest to say that the national media do a very good job of keeping them informed. Read the rest at MarketingCharts.com.