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Eye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]

By David Erickson | November 12, 2016

This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.

Scarlett Johansson Dolce and Gabbana Ad Eye Tracking Heatmap

Here’s the ad without the heatmap overlay:

Scarlett Johansson Dolce and Gabbana Ad

Posted in Advertising, Analytics, Consumer Behavior, Magazine Advertising, Print Advertising and tagged Beauty Marketing, Dolce & Gabbana, Eyetracking, Heatmap, Scarlett Johansson

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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