Eye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]

By David Erickson | November 12, 2016

This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.

Here’s the ad without the heatmap overlay:

Posted in Advertising, Analytics, Consumer Behavior, Magazine Advertising, Print Advertising and tagged Beauty Marketing, Dolce & Gabbana, Eyetracking, Heatmap, Scarlett Johansson