US Snapchat Users By Age [CHART]
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million, surpassing Twitter (56.8 million) and Pinterest (54.6 million), per a new eMarketer forecast. While it’s already the major social platform with the biggest skew towards youth, eMarketer doesn’t see that changing any time in the near future.
- The 18-34 bracket currently represents 61.1% of all US Snapchat users, and is forecast to comprise 59.3% of all users in 2020; while
- The 12-17 age group currently represents 23.2% of the monthly user base, and is predicted to account for 21.2% of the base in 2020.