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US Snapchat Users By Age [CHART]

By David Erickson | November 10, 2016

US Snapchat Users By Age - 2014-2020 [CHART]

Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million, surpassing Twitter (56.8 million) and Pinterest (54.6 million), per a new eMarketer forecast. While it’s already the major social platform with the biggest skew towards youth, eMarketer doesn’t see that changing any time in the near future.

Specifically:

  • The 18-34 bracket currently represents 61.1% of all US Snapchat users, and is forecast to comprise 59.3% of all users in 2020; while
  • The 12-17 age group currently represents 23.2% of the monthly user base, and is predicted to account for 21.2% of the base in 2020.

Read the rest at MarketingCharts.com.

Posted in Baby Boomers, Consumer Behavior, Generation V, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Technographics, Video Marketing and tagged Market Penetration, Mobile Messaging, Mobile Social, Mobile Video, Snapchat

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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