Top Ways SMBs Use Marketing Videos [CHART]
Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto [PDF] in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product service/overview (43%) videos the next-most commonly used.
Close behind, almost 4 in 10 say they use brand storytelling videos, while other types such as virtual tours, customer testimonials and event promotion/recap are less common. Read the rest at MarketingCharts.com.