People Who Have Felt Deceived By Sponsored Content [CHART]

In a study conducted in July 2015 by from Research Now for tech company from Contently, nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content. It is unclear whether the FTC’s actions or natural market forces have had any effect on the levels at which internet users report duplicity, but clearly rates a year ago were at a level that threatened marketers’ and publishers’ interests. It’s unlikely the situation is dramatically different today. Read the rest at eMarketer.