Archive for November 2016
Benefits Of Top-Tier Public Relations [CHART]
![Benefits Of Top-Tier Public Relations [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/11/Benefits-Of-Top-Tier-Public-Relations-150x150.png)
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Read MoreTriggered Email Adoption & Response Rates [CHART]
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Read MoreHow Americans Consume News By Age [CHART]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Read MoreDemographics Of Pinterest Users
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Read MoreDemographics Of LinkedIn Users
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Read MoreHow Marketers Rate Predictive Analytics [CHART]
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Read MoreGlobal CPMs By Social Network [CHART]
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Read MoreGeographic Distribution Of Reporters & Editors, 1990-2015 [MAP]
In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.
Read MoreMarketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
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