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Archive for November 2016

Benefits Of Top-Tier Public Relations [CHART]

By David Erickson | November 30, 2016
Benefits Of Top-Tier Public Relations [CHART]

Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.

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Triggered Email Adoption & Response Rates [CHART]

By David Erickson | November 29, 2016
Chart - Triggered Email Adoption & Response Rates

Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.

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How Americans Consume News By Age [CHART]

By David Erickson | November 28, 2016
Chart - How Americans Consume News by Age

Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.

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Demographics Of Pinterest Users

By David Erickson | November 27, 2016
Table: Demographics of Pinterest Users

Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.

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Demographics Of LinkedIn Users

By David Erickson | November 26, 2016
Table: Demographics of LinkedIn Users

The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.

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How Marketers Rate Predictive Analytics [CHART]

By David Erickson | November 25, 2016

Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.

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Global CPMs By Social Network [CHART]

By David Erickson | November 24, 2016
Chart: Global CPMs By Social Network

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.

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Trust In Various Institutions To Safeguard Personal Data [CHART]

By David Erickson | November 23, 2016
Trust In Institutions To Safeguard Personal Data

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.

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Geographic Distribution Of Reporters & Editors, 1990-2015 [MAP]

By David Erickson | November 22, 2016
Map: Distribution-of Reporters and Editors - 1990-2015

In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.

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Marketers Digital Skills Gaps [CHART]

By David Erickson | November 21, 2016
Chart - Marketers Digital Skills Gaps

84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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