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Archive for October 2016

Facebook Live Video Awareness [CHART]

By David Erickson | October 17, 2016
Facebook Live Video Awareness

Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.

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Clown Porn Searches On The Rise [CHARTS]

By David Erickson | October 15, 2016
Growth In Clown Porn Searches

There appears to be an epidemic of scary clown sightings around the world along with a corresponding rise in clown porn searches.

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Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

By David Erickson | October 14, 2016
Tactics That Drive Customer Acquisition vs Retention

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

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Why People Use Artificially Intelligent Assistants [CHART]

By David Erickson | October 13, 2016
Why People Use Artificially Intelligent Assistants

Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.

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Average Time Per Day With Major Media [TABLE]

By David Erickson | October 12, 2016
Average Time Per Day With Major Media

Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.

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Weekly Time Spent With Select Media [TABLE]

By David Erickson | October 11, 2016
Weekly Time Spent With Select Media

US consumers spend an average of 35 hours per week watching live and timeshifted television.

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Why People Don't Watch News Videos [CHART]

By David Erickson | October 10, 2016
Why People Don't Watch News Videos

The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.

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Top Amazon Skills Consumers Have Used [CHART]

By David Erickson | October 8, 2016
Amazon Echo Skills Used

Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.

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Top Types Of Online News People Consume [CHART]

By David Erickson | October 7, 2016

Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.

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Top Social Media Marketing Challenges [CHART]

By David Erickson | October 6, 2016

Social marketers in North America still find measuring ROI to be their toughest challenge.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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