Social Networks For Advertising [CHART]

By David Erickson | October 18, 2016

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey. The Social Fresh study – produced in collaboration with Firebrand Group and Simply Measured – found about 3 in 10 digital marketing respondents saying they advertise on Instagram at least once a month.

That leaves it only slightly behind the proportion (32.3%) who said they’re advertising on Twitter with that frequency.

In its Q1 2016 earnings release, Facebook noted that more than 200,000 businesses advertise on Instagram each month [PDF], although that pales in comparison to the more than 3 million active advertisers on Facebook. Read the rest at MarketingCharts.com.

Posted in Advertising, B2B Marketing, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Advertising, Social Media Marketing, Video Advertising, Video Marketing and tagged Facebook, Instagram, LinkedIn, Mobile Messaging, Mobile Social, Mobile Video, Pinterest, Short-Form Video, Snapchat, Text Messaging, Twitter